Scrappy Social Media and Content Approaches That Actually Work
In the world of social media and content marketing, it’s easy to get caught up in the latest trends and shiny new tools. However, sometimes the most effective strategies are the ones that are a little scrappy, a little unconventional. In this blog post, I’m going to share some scrappy social media and content approaches that have actually worked for me and for others. These are the tactics that might not be flashy, but they get the job done.
- Be Authentic: This might seem like a no-brainer, but it’s worth emphasizing. In a world where everyone is trying to project a perfect image online, being authentic can really stand out. Share your struggles, your successes, and your failures. Let your personality shine through in your content.
- Use User-Generated Content: Instead of creating all of your content from scratch, take advantage of user-generated content. Encourage your followers to share their photos, videos, and stories related to your brand or niche. Not only does this save you time and resources, but it also builds a sense of community around your brand.
- Go Live: Live video is a powerful tool that allows you to connect with your audience in real-time. It doesn’t have to be perfectly produced – in fact, a more raw and authentic approach can often be more engaging. Use live video to answer questions, give behind-the-scenes looks, or host Q&A sessions.
- Create Evergreen Content: Instead of constantly chasing the latest trend, focus on creating content that will be relevant for a long time. Evergreen content, such as how-to guides and ultimate lists, can continue to drive traffic and engagement for months or even years after it’s been published.
- Get Personal: People connect with people, not with faceless brands. Use social media to build relationships with your audience. Respond to comments and messages, and engage in conversations. Show that you care about your followers as individuals.
- Tell Stories: Storytelling is a powerful way to connect with your audience on an emotional level. Share stories about your brand, your customers, or your industry. Make your content more than just a list of facts and figures.
- Experiment with Different Platforms: Don’t limit yourself to the big social media platforms. Look for niche platforms or emerging networks where your target audience might be hanging out. You might find that you can reach a more engaged and targeted audience on these lesser-known platforms.
- Collaborate with Others: Partnering with other creators or brands can be a great way to expand your reach and build your audience. Look for opportunities to collaborate on content, cross-promote, or host joint events.
- Use Automation tools Wisely: While it’s important to be authentic and engaged, there’s also nothing wrong with using automation tools to save time. Use tools like Hootsuite or Buffer to schedule posts in advance, but make sure to still check in and engage with your audience in real-time.
- Embrace Constraints: Sometimes having limited resources can actually be a blessing in disguise. It forces you to be more creative and think outside the box. Use what you have to your advantage and find ways to make the most of it.
These scrappy social media and content approaches might not seem like the most glamorous or high-tech, but they can be highly effective. By being authentic, leveraging user-generated content, going live, creating evergreen content, getting personal, telling stories, experimenting with different platforms, collaborating with others, using automation tools wisely, and embracing constraints, you can build a strong and engaged audience without breaking the bank. So, don’t be afraid to get scrappy and see what works for you!
Remember, the key is to find the approaches that work best for your brand, your audience, and your resources. And don’t be afraid to try new things and see what sticks. With a little creativity and persistence, you can make scrappy work for you on social media and with your content marketing efforts.
I hope these approaches have inspired you to think differently about your social media and content strategy. If you have any questions or additional tips to share, feel free to leave a comment below. Let’s continue the conversation!
